In many countries, people do not recycle their rubbish as much as they could. Why do you think this is? What can be done to change this?

In many countries, people do not recycle their rubbish as much as they could. Why do you think this is? What can be done to change this?
With an increasing world population and subsequent environmental concerns, it is important to dispose of trash in an eco-friendly manner, yet there are a significant number of places around the world that fail to do so.
There are a number of reasons that mean that recycling is not done as effectively as it could, the primary problem being the attitude of the general public. Lethargy or lack of knowledge leads people to throw all of their rubbish into one place, meaning that material that could have been sorted and reused is buried in landfills. In the UK, for example, over 20 million tonnes of waste is buried whilst less than 1 percent of that amount is actively recycled. There is also the matter of availability, as there are situations in which recycling facilities are either extremely limited or nonexistent.
In order to combat these issues, the first step would be educating the general public about the facts of waste disposal and recycling, perhaps even enforcing participation by levying a fine against those who do not separate their rubbish into different types. Hand in hand with this, making recycling centres more available would also help, or perhaps adopting a system used in some Asian countries where households are given a number of different containers into which to sort their rubbish for collection.
Overall, it seems that a change of attitude is needed as well as more resources to manage different recyclable materials. This can be achieved through a combination of education and penalties, as well as ensuring better access to facilities.